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Top Third Ventures is a limited liability company headquartered in Mauritius with a subsidiary registered in Kenya that deals mainly with carbon credits and Bottom of the Pyramid consumer segmentation. The company provides financiers, manufacturers, and distributors of efficient cook stoves access to carbon finance through its carbon credit programme, a mobile data tracking solution through the Android mobile app Top3 TrackerTM,〔(【引用サイトリンク】title=Top3 Tracker - Android Apps on Google Play )〕 and a data analysis tool Top3 Data PortalTM. == History == Top Third Ventures was founded on 9 November 2011, by Lucas Belenky〔 and Björn Hammar〔 in Nairobi, Kenya. Björn Hammar, a Finnish national, met Lucas Belenky, a United States national, several months before during a professional hiatus while traveling through sub-Saharan Africa. During his trip Björn was exposed to different types of social impact companies operating out of Africa and became particularly interested in social enterprise through efficient cook stoves and carbon credits. A chance meeting with an efficient cook stove designer led to an introduction to Lucas who was a senior associate with KPMG East Africa’s Sustainability Advisory Services at the time. Björn and Lucas had their first meeting at the Westgate shopping mall where they quickly realized they had similar convictions about development, entrepreneurship, and meeting global challenges through enterprise. Their shared belief that a for-profit approach is the most cost-effective way to solve societal problems is embodied in Top Third Ventures. Originally, Top Third Ventures main business was to design, market, and sell an efficient cook stove with brand name Baker〔(【引用サイトリンク】title=Baker : Energy Efficient Cookstove )〕 for the rural consumer market in Kenya. Two additional business divisions to grew out of the direct sale of the Baker cook stove: the Business-To-Business division providing other cook stove manufacturers and distributors access to carbon finance and the Big Data division. All three aspects of the business complimented each other and contributed to Top Third Ventures’ vision of widespread efficient cook stove use in the developing countries. The retail sale of the Baker cook stove below cost of production was possible through carbon financing. Top Third Ventures registered the Top Third Ventures Stove Programme, a program of activities under the Clean Development Mechanism of the United Nations Framework Convention on Climate Change (UNFCCC). The programme was registered on 27 December 2012 and allows Top Third Ventures to earn Certified Emissions Reductions from cook stove activities for a 28-year period. To streamline the realization of carbon credits, track sales, and achieve market segmentation, a mobile app was set up on Android and linked to a backend data visualization and data analysis tool. The application is branded Top3 TrackerTM. Top3 TrackerTM is available free-of-charge to any manufacturer or distributor of efficient cook stoves. The aggregation of large amounts of cookstove user data is the foundation of Top Third Ventures’ Big Data division, which could grow to cover millions of Bottom-of-the-Pyramid consumers in developing countries. Top Third Ventures market entry strategy was through its own Baker cook stove. Claesson Koivisto Rune developed the design of the Baker cookstove to emphasize aesthetic appeal, usability, and cultural conformity. In early 2013 the first 200 Baker cook stoves were manufactured In Nairobi and sold through Top Third Ventures’ flagship store in Laikipia County, Kenya.〔(【引用サイトリンク】title=The first Baker Stove store opened on March 29th, 2013 in Kenya, specifically… )〕 The cook stoves were sold from a refurbished shipping container and the sales team was composed on local village motorcycle taxis that were given sample products. The Baker cook stoves were sold for a retail price of $25.〔(【引用サイトリンク】title=A Simple, Elegant Stove To Make Cooking Safer In Africa | Co.Exist | ideas + impact )〕 Sales data and customer information was recorded through Top3 TrackerTM. After encountering quality problems in the domestically produced Baker cookstoves and unable to raise working capital to establish production overseas at sufficient economies of scale, Top Third Ventures focused on the Business-to-Business and Big Data divisions of the company by working with existing financiers, manufacturers, and distributors of cook stoves around the developing, to provide them access to Top Third Ventures’ carbon credit programme and mobile app. On 12 September 2012, Top Third Ventures Global was incorporated in Mauritius as a limited liability company. The restructuring reduced the exposure of Top Third Ventures’ operations to political risk from the upcoming Kenyan General Election, 2013. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Top Third Ventures」の詳細全文を読む スポンサード リンク
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